By Walter Odhiambo
Africa’s newest satellite broadcaster Kwese TV and Safaricom have signed a distribution agreement to start broadcasting and beaming Kwesé’s full suite of superior entertainment and sports programming to households in the country. The distribution will deliver premium video content to Kenyan consumers across the country.
The announced partnership between Safaricom and Kwese TV will give Safaricom a chance to also extend its digital services to Kwese TV subscribers, which marks another milestone in the company’s service delivery and leading the charge in the communications industry with innovative products and services. In addition to great content and its multi-platform, compared to other satellite TV platforms,Kwese offers a multi-screen broadcasting model andits innovative payment option of ‘pay as you watch’ that offer flexibility and convenience.
Sylvia Mulinge,Safaricom’s Director of Business, said the company’s desired outcome is to enhance its customer experience and deliver solutions that meet their unique needs. “This is a powerful partnership, which will greatly benefit our customers and have a positive impact on the local industry. Video content is the future of mobile and our partnership with Kwese will enable us to deliver some of the best international and local video content,’’she said.
KweseTV, like other satellite TV broadcasters, offers content showcasing some of the best in entertainment and sports, including exclusives like NBA basketball, Revolt TV and VICELAND,as well as live coverage of Brazilian football league and the English Premier League, as well as lifestyle and music shows.
Econet Media,which owns Kwese TV,says through the company’s CEO Joseph Hundah that through this partnership with Safaricomthey will be able to leverage theircollective strengths to give customers a world-class video service through the fastest network in Kenya.“We are witnessinga growingintegration over our interconnected industries in telecommunications and media.We are very enthusiastic over the prospective that mobile TV offers and look forward to working with Safaricom to deliver our content into the hands of even more Kenyans,’’ he said.
Econet Media is powering on Safaricom superfast 4G network, where subscribers will be able to stream Kwesé’s world-class programming on their connected devices through innovative data bundles, which will be available to all Safaricom customers. Safaricom has close to 6 million 4G subscribers, which the company targets. Kwesé TV’s programming will be accessible through Safaricom video data packages and M-Pesa, which will be made available
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